There is a famous mantra from storied golf teaching professional, Harvey Penick, that he used with his students: “Take dead aim!” This meant to focus on the most specific target possible.  To aim small.  To not just aim for a fairway or green, but to focus on the most specific spot on the fairway or... Continue Reading →

The businesses that we are drawn to are led by a beacon.  They have an ideal that is greater than their product or service, and know how to connect both rationally and emotionally. There is an emerging trend amongst the companies that are "winning" in today's market - they  focus as much effort on maximizing their... Continue Reading →

I have spent a lot of time in my career talking about, and training, how to create “experiences” around a product or service.  The product or service that we provide is the “stuff” and is easily to replicate.  My shinny new widget can be replicated and sold at a cheaper price at any time, and... Continue Reading →

I was recently reminded that the best coaches don’t give you the answers. They open up space and ask you the questions that you need to answer. Thus, your ability to achieve something begins with you asking yourself quality questions. Those questions change your conversations, and change your focus. And, what you focus on grows.... Continue Reading →

In his book, The 7 Habits of Highly Effective People, Stephen Covey popularized the concept of a time management matrix to differentiate between activities that are "important" and those that are "urgent." It's easy, and normal, to get caught up in the "urgent" activities that drain you of your time, energy, and focus.  The best... Continue Reading →